David Gitonga (DavGit), April 19th, 2012
There’s An Old Chinese Proverb that says…
The best time to plant a tree was twenty years ago. The second best time is now.
Start writing and scheduling your benefit posts now.
It is becoming increasingly important for business enterprises to educate their audience about their products and services. Your potential clients have a long of list of products and services from which they can make their choice. Sometimes, customers will make a choice and stick with it for a lifetime. You therefore need to ensure that your first impression is a good one. But how can there be a good first impression when there is none at all in the first place?
More enterprises, consumers and even non-consumers are using the Internet as their first choice of locating information. If you are not online already, you are literally hemorrhaging money. Recently, I came across a website that was set up almost 10 years ago. The owner of the site simply used the site (actually a blog) to write personal notes on his programming adventures and as a reference. After sometime, he simply abandoned it. Years later, he realized that the site was still bringing traffic and has decided to monetize it. Just imagine that – the site was barely being updated but it was having substantial traffic to earn him some good cash if he placed ads.
The point is, it is never too late to start blogging. Some of the best bloggers today can testify to the fact that it is their consistent efforts to push content that has earned them a spot at the top. If you are selling products or services, you have every reason to do so. Twenty years from now, when the tree is all grown, you will never regret you made that choice now.