David Gitonga (DavGit), March 19, 2012
I am always shocked by the fact that most seemingly tech-savvy businesses still think that Social Media is either a waste of time or it simply just doesn’t work. While most businesses rely on word-of-mouth, they fail to see that Social Media is nothing more than world-of-mouth on a different platform.
Social Media allows your customers to share their experiences with, not just a few people, but with hundreds of their friends or even with thousands or millions reading their blogs or online reviews. The potential is simply overwhelming. Well-established businesses with a local clientele are the ones most likely to scorn at the idea of using Social Media. Ironically, these are the same businesses that stand to benefit the most if they got actively involved in using Social Media in their marketing efforts.
Consider how a bar or restaurant owner can benefit by going social. When one is looking for a place to eat or hang out, where are they going to look? Of course, they invariably check online resources like Yelp or UrbanSpoon. If you already have your establishment on any of these sites, then you are likely going to be found. As more people visit your spot, they will leave their reviews on these sites and more people will be able to read them. In addition, if they had a great time at your establishment, they are going to tell their friends on Social Media and their friends’ friends are going to do the same. This chain of recommendation will spill into Social Media and will continue indefinitely as long as your establishment continues to provide great service.
Increasingly, social media is where we connect, discover and learn about new things. It not only keeps you in touch with your current customers, but also opens up a whole new world of customers. Yes, its where world-of-mouth happens.