David Gitonga (DavGit)
Do you listen to podcasts? Would you like to start making your own episodes? The good news is that almost anybody can start a podcast, and that includes you. Now is a great time to jump onto the Podcast bandwagon and tap into the available resources already screaming for attention. When you visit the Apple iTunes Store, the Podcasts app is the first recommended app. What is more, it only takes a few minutes to install it and even less to subscribe to streams of podcasts.
The most important reason that probably makes podcasting more important is the smartphone. Your audience does not need to be technically savvy to subscribe and locate your latest podcasts. Once they fire up their app, the latest episode is right there waiting for them.
Starting with a Hobby
Understandably, you may be a little apprehensive about starting a podcast for your business if you don’t know how to go about it. Well, don’t be scared. Instead, start by picking a hobby or something you are extremely passionate about and get started from there. This not only gives you plenty of material to cover, but also gives you a genuine connection with people who listen to you. Amazing things happen when you start building relationships with people and a hobby is one way to do this.
Video or Audio?
If you take a look around the iTunes Podcasts, you will discover both audio and video podcasts. However, the most popular types of podcast, and probably the easiest to make, is audio and you are better off starting from this corner. Video podcasts are few and far between. What is more, people can listen to audio podcasts just about anywhere; whether they are driving, jogging, in the office or when slumped onto a chair. Video on the other hand, requires your full attention, something I am pretty sure your audiences are not going to give you, at least when starting out.
What About Frequency?
According to podcasting experts, a weekly show is more likely to be successful. Anything more than once a week might mean listeners missing shows, which could result in people giving up listening to your content. You need to have just the right mix of frequency and content to get people engaged. This is why most shows, reality, drama, or comedy, are run weekly. People have been programmed to wait for a week before they see the next episode. Why not ride on this embedded thought and do weekly shows?
Where Do I Get Content for my Podcast?
Just like in writing, developing a voice is crucial when creating podcasts. You don’t need to think outside the box to create compelling content. In fact, successful podcasters rarely do that. One of the best ways to go about it is to think of a podcast you love listening to and then create content that supplements it. For example, do you love Sci-Fi movies? Why not create a podcast that discusses scenes in these movies and how they would have been shot to make them even better? Try and work on content that feeds on the basic structure and take it just one step further.
Although I generally regard myself as a writer, I have to say that there are obvious benefits to podcasts over written text. Podcasts live with the audience; whether they are driving, walking, eating, or even talking with others. In other words, they have a much higher engagement level. When it counts, listeners are also more likely to convert.
There, I said it and I am not afraid to repeat it again – Podcasts offer more engagement for certain audiences than written text. So, what are you waiting for? Get Podcasting.
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